ABOUT ME

Hao Zhang earned both his Bachelor’s and Master’s degrees in Graphic Media Design from the London College of Communication, University of the Arts London, and previously studied at the Central Academy of Fine Arts in China. His design practice is rooted in both Eastern and Western visual languages, allowing him to navigate complex creative challenges through a versatile, cross-cultural lens.

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Professionally, Hao served as a Creative Designer at Alibaba, where he focused on the equilibrium between commercial value and design innovation. He prioritizes functionality, clarity, and long-term impact, maintaining that design is an essential tool for sustainability rather than just a medium for communication. His professional excellence is highlighted by international recognition, including the ADC Young Ones 2026 award.

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In the academic and experimental spheres, he focuses on digital media art and the ways AI and algorithmic systems reshape visual culture and aesthetic paradigms. His research tracks the historical evolution of typography and graphic design, alongside their integration with multidisciplinary fields. By investigating the collaboration between technology and human creativity, Hao aims to produce socially responsible, future-facing work across both commercial projects and experimental research.